Label campaigns with tactics
How to give advertising campaigns a tactic on the Tactics tab of Data Center, one campaign or many, and how an Admin adds a custom tactic.
To label a campaign, open the Tactics tab, select a tactic in the Tactic column of the campaign, then select Save. Attribution then groups the campaign under that tactic. A campaign with no tactic stays in the Not set group.
The capture shows the toolbar and the column headings of the Tactics tab.
An Admin and a Viewer can each label campaigns. Only an Admin can add, rename, or delete a tactic.
How do you label one campaign?
Section titled “How do you label one campaign?”-
Open Data Center and select the Tactics tab.
The table lists your advertising campaigns. The campaigns with the highest spend in the last 30 days are first.
When one campaign or more has a tactic, the tab opens on Labeled. To see the campaigns with no tactic, select All or Unlabeled.
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In the row of the campaign, select the control in the Tactic column.
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Select a tactic. To find one, type in Search tactics….
The row shows the badge Edited. The change is staged, not saved.
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Select Save. The button shows the count of changed campaigns.
Data Center confirms the count of tactics that it saved.
How do you label many campaigns at one time?
Section titled “How do you label many campaigns at one time?”-
Find the campaigns. Type in Search campaigns…, or select Filters and add a rule for Campaign Name, for example Contains and a word that the campaign names share.
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Select the checkbox of each campaign, or select the checkbox in the header.
The checkbox in the header selects each campaign that matches the search and the filters, on each page.
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In the bar that shows, select a tactic in Choose a tactic.
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Select Apply to selected.
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Select Save.
To find the campaigns that still need a tactic, select Unlabeled.
How do you change or remove a label?
Section titled “How do you change or remove a label?”- To change a label, select a different tactic in the Tactic column, then select Save.
- To remove a label, select the same tactic again in the picker, then select Save. The campaign returns to Not set.
- To drop each staged change, select Discard.
How do you add a custom tactic?
Section titled “How do you add a custom tactic?”You must be an Admin. The built-in tactics have the badge Default, and you cannot rename or delete them.
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On the Tactics tab, select Manage tactics.
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Type a name in New tactic name…, then select Add.
The name needs 2 characters or more, with a letter or a number.
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Close the dialog. The tactic is now in the picker.
In the same dialog, you can rename a custom tactic, and you can delete a custom tactic while no campaign has it. To delete a tactic that is in use, remove the label from each campaign first.
Where do the labels show?
Section titled “Where do the labels show?”The labels group your campaigns on the Tactics tab of the Attribution Performance Table. See Compare channels, tactics, and campaigns.
For the full list of built-in tactics and the rules of the tab, see Tactics reference.