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Attribution

How to turn on Compare on the Attribution page, select the earlier period, and show each change as a percentage or an amount.

Compare sets the selected period against an earlier period. With Compare on, the summary cards, the chart, the table, and the flows show the change between the two periods. Compare is off when you open the page.

The Compare menu in the filter bar has a switch and a list of earlier periods.

The Compare menu, with the Compare switch and five comparison periods from Previous period to Custom period
  1. Set the date range that you want to study.

  2. Select Compare in the filter bar.

  3. Under Against, select a comparison period.

    The selection turns the comparison on. Each period in the list shows its dates, except Custom period before you set its start. The first selection is Previous period.

  4. Under Show change as, select % or Amount.

    The first selection is %.

The button in the filter bar then names the comparison period, for example vs Previous.

PeriodDates that the period covers
Previous periodThe period of the same length that ends the day before the selected period starts.
A month earlierThe selected period moved back 1 month. With weekly granularity, the period moves back 4 weeks.
A quarter earlierThe selected period moved back 3 months. With weekly granularity, the period moves back 13 weeks.
A year earlierThe selected period moved back 12 months. With weekly granularity, the period moves back 52 weeks.
Custom periodA period of the same length that starts on a day that you select.

The month, quarter, and year options move your selected period back in time. These options do not select a calendar month, quarter, or year.

  1. Select Custom period under Against.

  2. Select the start day on the calendar.

    The custom period has the same length as your selected period, so you select only the start.

  3. Select Custom period at the top of the calendar to return to the list.

Select the button in the filter bar and turn off the Compare switch. The changes disappear from each section.

Compare also returns to off when you load the page again.