Introduction

Prescient AI is a marketing mix modeling (MMM) platform. These docs explain how to use the platform, one product area at a time. Each product area has an overview, step-by-step guides, reference pages, and concept pages.

The docs cover every product area of the app: Prescient AI, Library, Model Center, Data Center, Attribution, Media Forecaster, and your account and settings.

Start here

1. Read How Prescient AI is organized for a map of the product areas.
2. If your workspace is new, read Your first days for the stages of onboarding.
3. Follow the lesson Build your first plan. It takes you through one plan from start to finish.

Product areas

Prescient AIStart each day with the state of your data, the budget recommendation of the day, and a chat that answers questions about your marketing.

LibraryKeep a conversation with Prescient AI, share it with your team, export it as a PDF, and track a plan to its goal.

Model CenterCheck how accurate each of your marketing mix models is, how closely it follows your reported results, and how current it is.

Data CenterAdd the channels that you measure, connect their data, check the status and the dates of each connection, and label campaigns with tactics.

AttributionSee how much of an outcome your models attribute to each channel, tactic, and campaign, next to the figures that your ad platforms report.

Media ForecasterBuild a plan that recommends how to split a marketing budget across channels, tactics, and campaigns to reach one goal.

Account and settingsSign in, invite teammates and set their roles, and manage the display currency, the API keys, the billing, and your cookie settings.

Start with one task

Each guide covers one task. These are good first guides for each area.

• Prescient AI: Ask a question and Build the recommended plan.
• Library: Save a conversation and Track a goal.
• Model Center: Check model accuracy and Compare two configs.
• Data Center: Connect a channel and Label campaigns with tactics.
• Attribution: Choose what the page shows and Compare channels, tactics, and campaigns.
• Media Forecaster: Create and run a plan and Read plan results.
• Account and settings: Sign in and Manage members.

In each area, the concept pages explain the ideas behind the figures. The Reference tab has the pages with the exact labels, options, limits, and messages of each screen. For the words that the docs and the product use, see the Glossary.

What is not here yet

Two kinds of page are not in these docs yet.

• Setup guides for each channel. The Data Center pages explain how to add and connect a channel for each connection method. A page for each ad platform, store, and retailer is not written yet. The setup dialog of each channel in Data Center has the instructions for that channel. The earlier help center also has a page for each platform. If an earlier page and the setup dialog differ, follow the dialog.
• Methodology. The docs explain the figures that the product shows and quote the definitions that the product gives. Pages that explain how the models work are not written yet.

Use the docs with AI tools

Each page of these docs is also available as Markdown, so an AI tool can read the page without the page layout.

• Copy page: the menu next to each page title copies the page as Markdown. The same menu opens the page in ChatGPT, Claude, or Perplexity.
• Markdown pages: add .md to the address of a page to get the page as Markdown. The home page is at /index.md.
• Page index: /llms.txt lists each page with a description. /llms-full.txt contains all the pages in one file.
• Agent skill: /skill.md tells an AI agent what the docs cover and how to read the docs.
• MCP server: connect an AI tool to https://docs.prescientai.com/mcp to search the docs and read pages. The Copy page menu has the install command and the links for Cursor and VS Code.