# Prescient AI Docs > Guides, reference, and methodology for the Prescient AI marketing mix modeling (MMM) platform. Fetch the complete documentation index at: https://docs.prescientai.com/llms.txt Use this file to discover all available pages before exploring further. Add `.md` to any page URL to get that page as Markdown. ## Get started - [Introduction](https://docs.prescientai.com/index.md): A starting page for the Prescient AI docs, with a path for new readers, a card for each product area, and the ways to read the docs with an AI tool. - [How Prescient AI is organized](https://docs.prescientai.com/getting-started.md): A map of the product areas in the order of the app sidebar, what each area is for, how the areas depend on each other, and where the settings are. - [Your first days](https://docs.prescientai.com/getting-started/your-first-days.md): The onboarding path of a new workspace, stage by stage, with the product areas that are open at each stage and what Prescient does while you wait. - [Get help](https://docs.prescientai.com/getting-started/get-help.md): How to reach Prescient AI support by email, what to put in the message, and where to look for an answer first. - [Build your first plan](https://docs.prescientai.com/media-forecaster/your-first-plan.md): A 10-minute lesson. Follow one fixed path through the New plan wizard and finish with a plan for the next three months that runs in your own account. ## Prescient AI - [Prescient AI](https://docs.prescientai.com/prescient-ai.md): What the first screen of the product shows, what you can ask in the chat, and which guide to read for each task. - [Ask a question](https://docs.prescientai.com/prescient-ai/ask-a-question.md): How to send a question to Prescient AI, follow the answer while it is prepared, read charts and tables, and open the sources of an answer. - [Build the recommended plan](https://docs.prescientai.com/prescient-ai/build-the-recommended-plan.md): How to turn the daily recommendation into a Media Forecaster plan in the chat, change its settings, run it, and read the results. - [Fix a broken connection](https://docs.prescientai.com/prescient-ai/fix-a-broken-connection.md): How to use the Prescient AI screen to learn why a data connection stopped, how to open its setup to repair it, and what the notes about connections and models mean. - [Find an earlier chat](https://docs.prescientai.com/prescient-ai/find-an-earlier-chat.md): How to open a past conversation with Prescient AI from History, start a new chat, and keep a conversation for your team. - [Where the daily recommendation comes from](https://docs.prescientai.com/prescient-ai/daily-recommendation.md): An explanation of the plan behind the recommendation card, when the card appears, which rows it lists, and what the Last week pill compares. ## Library - [Library](https://docs.prescientai.com/library.md): What the Library holds, who can read a saved item, and which guide to read to save, share, export, or track a conversation. - [Save a conversation](https://docs.prescientai.com/library/save-a-conversation.md): How to save a Prescient AI chat to the Library with a title, a description, and a visibility, and what the saved copy contains. - [Track a goal](https://docs.prescientai.com/library/track-a-goal.md): How to save a chat with a Media Forecaster plan as a project, start a weekly check of the plan against its goal, read a check-in, and stop the tracking. - [Share and export](https://docs.prescientai.com/library/share-and-export.md): How to share a saved item with your team, copy the link to an item, and export an item as a PDF report. - [Run a saved conversation again](https://docs.prescientai.com/library/run-again.md): How to ask the questions of a saved item again with the data of today, and how the Library keeps the result as a new version of the item. - [Edit or remove an item](https://docs.prescientai.com/library/edit-or-remove-an-item.md): How to change the title, the description, or the visibility of a saved item, and how to delete a saved item from the Library. - [Saved items and goal pacing](https://docs.prescientai.com/library/saved-items-and-goal-pacing.md): An explanation of why a saved item is a fixed copy, how versions relate to it, and how the Library decides that a tracked plan is on track, ahead, or behind. ## Model Center - [Model Center](https://docs.prescientai.com/model-center.md): What Model Center shows about your marketing mix models, what you can and cannot do there, and which guide to read for each task. - [Check how accurate a model is](https://docs.prescientai.com/model-center/check-model-accuracy.md): Find the Model Accuracy score of each model on the Model Center overview, and compare the modeled total with the observed total. - [Read the health of a model](https://docs.prescientai.com/model-center/read-model-health.md): Open one model, switch between the Current Fit view and the Backtest view, and read the metrics and the chart of each view. - [Find how current a model is](https://docs.prescientai.com/model-center/find-how-current-a-model-is.md): Read the Modeled through date of a model and open the run status panel to see when the model last ran. - [See the attribution of one model](https://docs.prescientai.com/model-center/see-model-attribution.md): Open the Attribution tab of a model detail page to read the Attribution sections for one config, without the other models of your workspace. - [Compare two configs](https://docs.prescientai.com/model-center/compare-two-configs.md): Open Model Comparison, select two model configs, and read the Preference Score, the fit, and the modeled metrics of each one. - [Accuracy and fit](https://docs.prescientai.com/model-center/accuracy-and-fit.md): What Model Accuracy, MMM Fit, and Non-trained Accuracy each measure, and why the Backtest view ends earlier than the Current Fit view. - [Configs and the Preference Score](https://docs.prescientai.com/model-center/configs-and-the-preference-score.md): What a model config is, what Default means, and how to read the Preference Score and the criteria that Model Comparison shows for two configs. ## Data Center - [Data Center](https://docs.prescientai.com/data-center.md): What Data Center is for, what each of its three tabs holds, who can change a connection, and which guide to read for each task. - [Complete onboarding in Data Center](https://docs.prescientai.com/data-center/complete-onboarding.md): The guided steps of a new workspace in Data Center, from the list of channels through each connect step to the check of your totals. - [Add a channel](https://docs.prescientai.com/data-center/add-a-channel.md): How an Admin adds channels to the Channels tab of Data Center, how Prescient selects the connection method, and what to do when a channel is not in the list. - [Connect a channel](https://docs.prescientai.com/data-center/connect-a-channel.md): How an Admin connects the data of a channel in Data Center, with the steps for each connection method and the checks that run on data that you supply. - [Set up shared credentials](https://docs.prescientai.com/data-center/set-up-shared-credentials.md): How an Admin adds a BigQuery, Snowflake, SFTP, or Azure Blob Storage integration on the Integrations tab and enters one credential for many channels. - [Check status and data freshness](https://docs.prescientai.com/data-center/check-status-and-data-freshness.md): How to find channels that stopped or that have old data on the Channels tab of Data Center, with the filters and the columns to read. - [Fix a channel that needs attention](https://docs.prescientai.com/data-center/fix-a-channel-that-needs-attention.md): How to find out who must act on a Needs attention status, how an Admin reconnects a channel, and how to correct a Google Sheets source. - [Label campaigns with tactics](https://docs.prescientai.com/data-center/label-campaigns-with-tactics.md): How to give advertising campaigns a tactic on the Tactics tab of Data Center, one campaign or many, and how an Admin adds a custom tactic. - [Add a data patch](https://docs.prescientai.com/data-center/add-a-data-patch.md): How an Admin lays a Google Sheet of extra rows over a connected channel in Data Center, tests the sheet, and removes the patch. - [Remove a channel](https://docs.prescientai.com/data-center/remove-a-channel.md): How an Admin removes a channel from Data Center, what the removal deletes and keeps, and how to change the connection method of a channel. - [Channels, integrations, and connection methods](https://docs.prescientai.com/data-center/channels-integrations-and-connection-methods.md): The three terms that Data Center uses for your data sources, how they relate, and why the same channel can arrive in different ways. - [Data dates and freshness](https://docs.prescientai.com/data-center/data-dates-and-freshness.md): What Connection Date, Most Recent Data, and Data QA each tell you about a channel, and the rule behind the warning for a source with no recent data. - [Data patches](https://docs.prescientai.com/data-center/data-patches.md): What a data patch is, when to use one in place of a new connection, which channels can take a patch, and which columns a patch sheet needs. ## Attribution - [Attribution](https://docs.prescientai.com/attribution.md): What the Attribution page reports, the four sections of the page, and which guide to read for each task. - [Choose what the page shows](https://docs.prescientai.com/attribution/choose-what-the-page-shows.md): How to set the target, models, date range, and filters of the Attribution page, and how to reorder and collapse the page sections. - [Compare two periods](https://docs.prescientai.com/attribution/compare-two-periods.md): How to turn on Compare on the Attribution page, select the earlier period, and show each change as a percentage or an amount. - [Compare channels, tactics, and campaigns](https://docs.prescientai.com/attribution/compare-channels-tactics-and-campaigns.md): How to use the Performance Table to rank channels, tactics, and campaigns, change the columns, and open the details of one row. - [Explore a spend scenario](https://docs.prescientai.com/attribution/explore-a-spend-scenario.md): How to read the saturation curve of a Performance Table row and estimate the modeled outcome of a different spend level. - [Save and share a view](https://docs.prescientai.com/attribution/save-and-share-a-view.md): How to save Attribution table columns and filters as a view, apply a view, share a view with your workspace, and delete a view. - [Export Attribution data](https://docs.prescientai.com/attribution/export-attribution-data.md): How to download CSV files from the Performance Table, the Attribution Over Time chart, and the Base and Halo Flows section. - [Modeled and reported figures](https://docs.prescientai.com/attribution/modeled-and-reported-figures.md): Why Attribution shows three figures for one outcome, how the modeled figure divides into Base and Halo, and how date granularity follows your models. ## Media Forecaster - [Media Forecaster](https://docs.prescientai.com/media-forecaster.md): What Media Forecaster does, what a plan contains, and which guide to read for each task. - [Create and run a plan](https://docs.prescientai.com/media-forecaster/create-a-plan.md): Use the New plan wizard to build a Media Forecaster plan, check the plan for problems, and run the plan. - [Read plan results](https://docs.prescientai.com/media-forecaster/read-plan-results.md): How to check the goal of a finished Media Forecaster plan, see where the budget moves, track actual results, and export the numbers. - [Manage plans](https://docs.prescientai.com/media-forecaster/manage-plans.md): Find, duplicate, rename, share, and delete Media Forecaster plans, and view the settings that a finished plan ran with. - [Fix a failed plan](https://docs.prescientai.com/media-forecaster/fix-a-failed-plan.md): What to do when a Media Forecaster plan has the status Failed, and how Media Forecaster stops a plan that would fail. - [How Media Forecaster builds a plan](https://docs.prescientai.com/media-forecaster/how-plans-are-built.md): How the reference period, baseline, optimized plan, actual to date, spend flexibility, and marginal return fit together in a Media Forecaster plan. ## Account and settings - [Account and settings](https://docs.prescientai.com/account.md): Where to find the settings of your workspace and of your own account, what each page holds, and which guide to read for each task. - [Sign in to Prescient AI](https://docs.prescientai.com/account/sign-in.md): Steps to get into the product, choose a first password, reset a forgotten one, and sign out. - [Invite and manage members](https://docs.prescientai.com/account/manage-members.md): Steps for an Admin to add a teammate to a workspace, pick Admin or Viewer, resend an invitation, edit a role, and take a person out of the workspace. - [Change the display currency](https://docs.prescientai.com/account/change-display-currency.md): Steps for an Admin to pick the currency of a workspace, and what the choice does and does not do to the amounts that you see. - [Create and revoke an API key](https://docs.prescientai.com/account/manage-api-keys.md): Steps for an Admin to make an API key with an optional end date and channel scope, copy the key the one time it shows, and stop a key. - [Manage billing](https://docs.prescientai.com/account/manage-billing.md): Steps for an Admin to check the subscription status, open the billing portal to update a card, and get back in after a payment problem. - [Change your cookie settings](https://docs.prescientai.com/account/change-cookie-settings.md): Steps to allow or block analytics cookies for the browser that you use, from the Account page or from the cookie banner. - [Switch to a different workspace](https://docs.prescientai.com/account/switch-workspaces.md): How to open a second workspace from the sidebar, and why some people do not have the control. - [Workspaces and organizations](https://docs.prescientai.com/account/workspaces.md): Why the product uses more than one word for the same thing, what belongs to a workspace, and what belongs to you as a person. - [Subscriptions and access](https://docs.prescientai.com/account/subscription-and-access.md): What stays open and what closes when a trial ends or a payment is late, who gets told, and how an Admin restores the product areas. - [Single sign-on](https://docs.prescientai.com/account/single-sign-on.md): How sign-in and membership work when your organization connects its identity provider, and why the invite, role, and remove controls go away. ## Use the API - [API overview](https://docs.prescientai.com/api.md): What the Prescient GraphQL API returns, where to send a request, and which page to read for each task. - [Make your first request](https://docs.prescientai.com/api/make-your-first-request.md): A short tutorial that sends one query to the Prescient GraphQL API with curl, JavaScript, or Python and reads the response. - [Authentication](https://docs.prescientai.com/api/authentication.md): The header that each request to the Prescient GraphQL API needs, what a key can read, and what the API returns when a key does not work. ## API guides - [Pull modeled metrics for a date range](https://docs.prescientai.com/api/pull-modeled-metrics.md): Steps and code that copy each modeled metric row of a date range from the Prescient GraphQL API, one page at a time. - [Pull reported spend for a date range](https://docs.prescientai.com/api/pull-reported-spend.md): Steps and code that copy the reported spend of each campaign and day from the Prescient GraphQL API, one page at a time. - [Sync only the rows that changed](https://docs.prescientai.com/api/sync-only-changed-rows.md): How to use the processDate argument of the Prescient GraphQL API so that a daily job copies new and updated rows and not the full history. ## API concepts - [Pagination](https://docs.prescientai.com/api/pagination.md): How the after argument and the pageInfo object of the Prescient GraphQL API split a large result into pages of 5,000 rows. - [Errors](https://docs.prescientai.com/api/errors.md): The shape of an error response from the Prescient GraphQL API, the errors that you can get, and what to do for each one. - [Limits](https://docs.prescientai.com/api/limits.md): The limits that the Prescient GraphQL API defines for page size, date ranges, and failed sign-in, and the limits that it does not define. - [Changelog](https://docs.prescientai.com/api/changelog.md): A dated list of the changes to the schema and the behavior of the Prescient GraphQL API, with the newest change first. ## API queries - [channelNames](https://docs.prescientai.com/api/queries/channel-names.md): Reference for the channelNames query of the Prescient GraphQL API, with its return type and an example request. - [modeledMetrics](https://docs.prescientai.com/api/queries/modeled-metrics.md): Reference for the modeledMetrics query of the Prescient GraphQL API, with its arguments, its return type, and an example request. - [models](https://docs.prescientai.com/api/queries/models.md): Reference for the models query of the Prescient GraphQL API, with its return type and an example request. - [reportedMetrics](https://docs.prescientai.com/api/queries/reported-metrics.md): Reference for the reportedMetrics query of the Prescient GraphQL API, with its arguments, its return type, and an example request. ## API schema - [Types](https://docs.prescientai.com/api/types.md): Reference for each object, enum, and scalar in the schema of the Prescient GraphQL API, with the fields and the values of each one. ## Reference - [Reference](https://docs.prescientai.com/reference.md): Lookup pages for each screen, control, option, status, limit, and message of Prescient AI, in the order of the product, with a glossary of the terms. ## Prescient AI reference - [Chat reference](https://docs.prescientai.com/reference/prescient-ai/chat.md): Reference for the Prescient AI chat, with the topics that an answer can read, the header buttons, the status lines, the messages, and each limit. - [Visuals in an answer](https://docs.prescientai.com/reference/prescient-ai/visuals.md): Reference for the charts, tables, Base and Halo views, saturation curves, and plan results that Prescient AI can put in an answer, with their controls and limits. - [Plan in the chat](https://docs.prescientai.com/reference/prescient-ai/plan-in-the-chat.md): Reference for the plan card and the run card of the Prescient AI chat, with each button, each status, each message, the settings of the plan sentence, and each rule. ## Library reference - [Library reference](https://docs.prescientai.com/reference/library/library.md): Reference for the Library, with the tabs, the menu of an item, the visibility options, the save messages, the goal badges, and each limit of a saved item and a tracked goal. ## Model Center reference - [Overview reference](https://docs.prescientai.com/reference/model-center/overview.md): Reference for the Model Center overview, with each summary tile, each field of a model card, the periods, and the empty states. - [Model Health reference](https://docs.prescientai.com/reference/model-center/model-health.md): Reference for a model detail page, with the header controls, the run statuses, and each metric and chart series of the Model Health tab. - [Model Comparison reference](https://docs.prescientai.com/reference/model-center/model-comparison.md): Reference for the Model Comparison page, with the selectors, the timeframes, the selection criteria and their colors, and each results section. ## Data Center reference - [Channels and Integrations tabs](https://docs.prescientai.com/reference/data-center/channels-and-integrations-tabs.md): Reference for the two connection tables of Data Center, with each filter, column, row action, and badge. - [Connection statuses](https://docs.prescientai.com/reference/data-center/connection-statuses.md): Reference for each status badge of a channel in Data Center, the two tooltip lines that say who must act, and the fix messages. - [Data requirements](https://docs.prescientai.com/reference/data-center/data-requirements.md): Reference for the required and optional columns of each channel type when you supply data from Google Sheets, a warehouse, SFTP, or Azure Blob Storage. - [Tactics reference](https://docs.prescientai.com/reference/data-center/tactics.md): Reference for the Tactics tab of Data Center, with each control and column, the rules for labels and custom tactics, and the built-in tactics. - [Roles and permissions in Data Center](https://docs.prescientai.com/reference/data-center/roles-and-permissions.md): Reference for what an Admin and a Viewer can each do in Data Center, on the three tabs and during onboarding. - [Data Center messages](https://docs.prescientai.com/reference/data-center/messages.md): Reference for the confirmations, notices, and errors that Data Center shows, grouped by the place where each one shows, with the action to take. ## Attribution reference - [Page controls](https://docs.prescientai.com/reference/attribution/page-controls.md): Reference for the Attribution filter bar, date range presets, and comparison periods, with each default and limit. - [Filters and views](https://docs.prescientai.com/reference/attribution/filters-and-views.md): Reference for the Attribution Filters menu and Views menu, with each filter mode, campaign rule field, menu item, and limit. - [Metrics and summary cards](https://docs.prescientai.com/reference/attribution/metrics.md): Reference for the Attribution summary cards and metric columns, with the source of each figure and the tooltip text of each card and column. - [Attribution Over Time options](https://docs.prescientai.com/reference/attribution/attribution-over-time.md): Reference for the Attribution Over Time chart, with each chart mode, granularity, chart type, control, and rule. - [Performance Table options](https://docs.prescientai.com/reference/attribution/performance-table.md): Reference for the Attribution Performance Table, with each table level, column group, export option, and row detail view. - [Base & Halo Flows options](https://docs.prescientai.com/reference/attribution/base-and-halo-flows.md): Reference for the Attribution Base & Halo Flows section, with each chart type, flow filter, grouping tab, and rule. ## Media Forecaster reference - [Plan settings](https://docs.prescientai.com/reference/media-forecaster/plan-settings.md): Reference for the Timeline, Goal, and Budget steps of the Media Forecaster New plan wizard, with each option and limit. - [Media and run settings](https://docs.prescientai.com/reference/media-forecaster/media-and-run-settings.md): Reference for the Media step and the Review & run step of the Media Forecaster New plan wizard, with allocation types, limits, and run duration estimates. - [Plans list and plan results](https://docs.prescientai.com/reference/media-forecaster/results.md): Reference for the Media Forecaster plans list and plan page, including statuses, summary cards, Performance Over Time, and Media Breakdown columns. ## Account and settings reference - [Settings and Account reference](https://docs.prescientai.com/reference/account/settings.md): Reference for the tabs of the Settings page, the display currency options, the API key rules, the subscription statuses, and the cookie categories. - [Roles and members](https://docs.prescientai.com/reference/account/roles-and-members.md): Reference for permissions by role, member statuses, table columns, the actions menu, the error messages, and the rules that protect the last Admin. - [Sign-in and password rules](https://docs.prescientai.com/reference/account/sign-in-and-password-rules.md): Reference for how long a sign-in code and a password link stay valid, what a password must contain, and the links on the sign-in page. - [Emails from Prescient AI](https://docs.prescientai.com/reference/account/emails.md): Reference for the sign-in, invitation, connection, and payment messages that reach your inbox, with each subject line, its recipients, and how long its link stays valid. ## Glossary - [Glossary](https://docs.prescientai.com/reference/glossary.md): Short definitions of the terms that the Prescient AI docs and the product use, in alphabetical order, each with a link to the page that covers the term. ## What's New - [What's New](https://docs.prescientai.com/whats-new.md): A dated list of the changes to the Prescient AI product, the API, and the docs, with the newest change first and an RSS feed. ## Agent resources - [Full documentation](https://docs.prescientai.com/llms-full.txt): Every page in one Markdown file. - [Docs MCP server](https://docs.prescientai.com/mcp): Streamable HTTP server with search, read, and submit_feedback tools. - [Agent skill](https://docs.prescientai.com/skill.md): What the docs cover and how an agent uses them. - [What's New feed](https://docs.prescientai.com/whats-new/rss.xml): RSS feed of the changes to the product, the API, and the docs.