Visuals in an answer

This page lists the kinds of visual that an answer in the chat can contain, with their controls and their limits. Prescient AI selects the visual that fits the question.

Kinds of visual

Visual	What it shows
Chart	A bar chart, a horizontal bar chart, a stacked bar chart, or a line chart.
Table	A table with 10 rows on each page.
Base and Halo view	The Base and Halo of each channel, in the form that the Attribution page uses. You cannot change the view in the chat.
Saturation curve	The saturation curve of one channel, tactic, or campaign, with two switches and four tiles of figures.
Plan results	A card that sums up one Media Forecaster plan: a headline, two or three figures, the largest moves of budget, and next steps. The Media Breakdown table of the plan opens from the card.
Plan proposal	A plan that you can change and run in the chat.

A Base and Halo view and a saturation curve use the same components as the Attribution page. The full breakdown of plan results is the Media Breakdown table of Media Forecaster. For the meaning of their figures, see Base and Halo flows, Explore a spend scenario, and Read plan results.

Saturation curve

A saturation curve in the chat has two switches above the chart and four tiles below it.

Switches

Switch	What it does
Seasonal Forecast	Shows or hides the forward curve. On by default. The switch is not available when the row has no forward curve.
`{efficiency}`	Shows or hides the efficiency metric on the chart. On by default.

A word in braces stands for a value from your account or your plan.

Tiles

Tile	What it shows
Current spend / `{period}`	The spend of the row for each day or week.
`{efficiency}` at current spend	The efficiency metric of the row at its current spend.
Marginal `{efficiency}`	The modeled result of the next unit of spend.
Model confidence	The confidence of the model for this row.

A word in braces stands for a value from your account or your plan.

Plan results

Plan results in the chat are one card that sums up one Media Forecaster plan. The card has these parts, from top to bottom.

Part	What it shows
Header	The name of the plan, its settings or its dates, and the word Ready.
Headline	One figure and one line. For a plan with a target, the figure that the plan reaches and the target. For other plans, the change in the modeled outcome against the baseline, and the spend.
Figures	The modeled outcome, the efficiency metric when the goal has one, and Spend. Each tile gives the optimized value and the baseline.
So far	Shows only after the plan has actual spend or outcome. The line gives the spend and the modeled outcome to date against the plan to date.
Where the money moves	The largest increases of budget and the largest decrease.
What to do	Next steps that the product writes from the figures of the plan. When the plan does not reach its target, the heading reads What to try.

Each modeled figure on the card has MMM in its name. The product writes the headline and the next steps from the figures of the plan.

Button	What it does
Save & track	Opens the dialog that saves the chat as a project and tracks the plan to its goal.
Open in Media Forecaster	Opens the page of the plan in Media Forecaster.
Build this plan	Opens the New plan form of Media Forecaster with the settings of the recommendation filled in. The button does not build the plan in the chat.
See full breakdown	Shows the Media Breakdown table of the plan below the card. The button then reads Hide full breakdown.

The badge Daily recommendation marks the plan of the day. That plan has a Build this plan button and no Save & track button, because a recommendation has no goal to track. This Build this plan button opens the New plan form of Media Forecaster with the settings of the recommendation filled in. It does not build the plan in the chat. See Create and run a plan.

If the modeled outcome of a plan is out of range, the headline gives the recommended spend only, and a note shows below it.

Note	Text in the product
Out of range note	Re-run the plan; if it recurs, contact your Customer Success Manager.

Limits

Limit	Value
Series in a chart	5
Points in a chart	120
Columns in a table	8
Rows in a table	120, with 10 rows on each page
Channels in a Base and Halo view	50
Campaigns in plan results	A large plan shows its channels and tactics in the chat. The campaigns of that plan are in Media Forecaster.
Moves in plan results	Up to 3 increases and 1 decrease. The card names tactics when the plan has them, and channels when it does not. The full breakdown has each row.
Next steps in plan results	Up to 4. The product writes them from the figures of the plan.

A visual that has more data than a limit shows the data up to the limit.

Prescient AI: the guides and the concepts of the product area.
Ask a question: the steps to ask for a visual.
Explore a spend scenario: the saturation curve in Attribution.
Read plan results: the plan results in Media Forecaster.