Page controls

This page lists the controls at the top of the Attribution page, which apply to each section of the page. For the filters and the saved views, see Filters and views. For the metrics, see Metrics and summary cards.

Filter bar

The filter bar holds the controls in this order, from left to right.

Control	What it does
Target	Selects the outcome that the page reports, for example revenue or new customers. The list comes from the targets that your account models. An account with one target shows the target name with no menu.
Model	Selects which models the page includes. The control appears when the target has 2 or more models, or when a model has 2 or more configurations.
Filters	Narrows the whole page by channel, tactic, and campaign rule.
Views	Applies or saves a set of table columns and filters.
Compare	Compares the selected period with an earlier period.
Daily or Weekly	States the date granularity of the selected models. Hold the pointer over the label for the reason.
Date range	Sets the period for every section of the page. The control shows the selected dates and has no text label.

Rule	Value
Open with one channel	A link from a different part of the product can open the page with one channel selected. The selection applies one time.
Section order	Each user has a separate section order. The order is saved to your profile.
Collapsed sections	The collapsed state of each section is saved for each workspace in your browser.
Model filter values	The Model control reads All, None, the name of one model, or a count such as 2 of 3.
Model configurations	A model with 2 or more configurations has a submenu next to its name. A configuration other than the default shows its name under the model name.
Compare All Models	The Compare All Models item appears in the Model menu when a model has 2 or more configurations. The item opens the Model Comparison page.
Date granularity	The granularity is weekly when one or more selected models are weekly. With weekly granularity, a date range contains whole weeks only.

Date range

Default period and limits

Rule	Value
Default period, daily	30 days, with the first day and the last day included. The period ends on the last day that has modeled data.
Default period, weekly	4 whole weeks. The period ends in the week of the last day that has modeled data.
Preset end date	A daily preset ends yesterday. A weekly preset ends with the last complete week.
Return to the default period	A date range that you set returns to Default View after a change of target, model, or configuration when the granularity changes between daily and weekly, or when the range ends after the last modeled day of the new selection.
Weekly granularity	A date range contains whole weeks only.

Date picker limits

Rule	Value
Latest date	The calendar does not let you select a date after today.
All time	The All time preset starts 3 years before today.

Presets with daily granularity

Preset
Last 7 days
Last 14 days
Last 30 days
Last 90 days
Last 6 months
Last 12 months
Quarter to date
Year to date
All time

Presets with weekly granularity

Preset
Last 4 weeks
Last 8 weeks
Last 12 weeks
Last 52 weeks

Compare

Comparison periods

Period	Dates that the period covers
Previous period	The period of the same length that ends the day before the selected period starts.
A month earlier	The selected period moved back 1 month. With weekly granularity, the period moves back 4 weeks.
A quarter earlier	The selected period moved back 3 months. With weekly granularity, the period moves back 13 weeks.
A year earlier	The selected period moved back 12 months. With weekly granularity, the period moves back 52 weeks.
Custom period	A period of the same length that starts on a day that you select.

Change formats

Format	What it shows
%	Shows each change as a percentage.
Amount	Shows each change as a value.

Rule	Value
Default state	Compare is off until you turn it on. The setting returns to off when you load the page again.
Default comparison period	Previous period.
Default change format	%.
Custom period length	A custom period has the same length as the selected period. You select only the start day.
Custom period end	A custom period cannot end after the last comparable day.
Custom period calendar	The calendar goes back 3 years.

Related

• Attribution: the guides and the concepts of the product area.
• Choose what the page shows: the steps to set the target, the models, and the period.
• Compare two periods: the steps for the comparison control.
• Modeled and reported figures: why the page is daily or weekly, and why the default period ends before today.