Plan in the chat | Prescient AI Docs

This page lists the parts of a plan in the chat. A plan in the chat has two cards. The plan card holds the settings before the run. The run card shows the plan after Run plan.

Buttons

Button	What it does
Build this plan	Puts the daily recommendation in the chat as a plan. Nothing is created until you select Run plan.
Show all settings	Shows the full Media Forecaster form in the chat. The button then reads Hide settings.
Run plan	Creates the plan in Media Forecaster and starts the run.
Back to the recommendation	Returns each setting to the recommendation. For a plan that Prescient AI proposed, the button reads Back to the proposal.
View results	Shows the results of the plan in the chat. The button shows for a plan that Prescient AI proposed, until the results are on the screen.
Continue in Media Forecaster	Opens the page of the plan in Media Forecaster. You leave the chat. For a failed plan the button reads Fix in Media Forecaster. In a place where you cannot save the chat, the button reads Open in Media Forecaster.
Save this chat as a project	Opens the dialog that saves the chat to the Library and tracks the plan to its goal.
Try again	Loads the results again after a load that failed.
Build in Media Forecaster	Opens the New plan form of Media Forecaster.

Settings in the plan sentence

Setting	What it sets
Models	The models that the plan uses. The sentence gives the number of models, or the name when the plan uses one model.
Reference period	The past period that sets the current spend of each row.
Planning period	The dates that the plan covers.
Plan type	Optimization or Forecast.
Goal	The outcome that the plan works toward, and the target if the goal has one.
Budget	The amount that the plan can spend.
Spend flexibility	How far the plan can move each row from its reference spend.
Media	The channels, tactics, and campaigns in the plan. This choice opens the full form at its Media step, not a small panel.

Statuses

Status	What it means
Loading your media	The plan card is loading your channels and campaigns. Run plan becomes available when the load completes.
Queued in Media Forecaster	The plan waits to start.
Optimizing in Media Forecaster	An Optimization plan is running. The card also shows when the run started, and a line that reads Usually `{time}` with the time that a run of this kind takes.
Forecasting in Media Forecaster	A Forecast plan is running. The card shows the same two lines as for an Optimization plan.
Still optimizing — taking longer than usual	The run is longer than the usual time for a plan of this kind. For a Forecast plan the status reads Still forecasting — taking longer than usual. The plan continues to run if you leave the page.
This plan failed. Fix its settings and run it again in Media Forecaster.	The plan failed. Select Fix in Media Forecaster to open the plan.
Ready	The plan is complete. For a plan from the recommendation, the results replace the run card. For a plan that Prescient AI proposed, select View results. While the results load, the status reads Ready · loading the results….

A word in braces stands for a value from your account or your plan.

Rules

Rule	Value
Plans from the recommendation	One in each chat. To build the recommendation again, start a new chat.
When the plan is created	The plan is created in Media Forecaster when you select Run plan, not before.
Start of the planning period	A plan that Prescient AI proposes starts today or later. A weekly plan covers whole weeks and starts at the next week boundary.
Plan type	By default the plan type follows the planning period: 42 days or more gives Forecast, and a shorter period gives Optimization. A plan type that you ask for in the chat is kept.
Spend flexibility	Medium, 0.5× to 1.5× of the baseline, unless the proposal sets a different band.
Earlier proposals	Only the newest proposal in a chat can run. An earlier proposal becomes a summary that you cannot change.
Results after the run	The results of a plan from the recommendation replace the run card when the plan is ready. For a plan that Prescient AI proposed, select View results.
Order of the plan sentence	The sentence follows the steps of the New plan form: timeline, goal, budget, media.

Messages

Message	What it means
`{budget warning}` — a big swing; results are less certain far from what you’ve spent.	The budget is far from your recent spend. The plan can run. Read its results as less certain.
This target is `{N}`× what happens if nothing changes — a big stretch; read the forecast as directional.	The target is far above the outcome with no change. The plan can run. Read its forecast as a direction, not as an exact figure.
Couldn’t reach Media Forecaster. Try again.	The chat did not create the plan card. Try again.
This plan isn’t visible to you. It may be private to whoever created it, or deleted.	You cannot open the plan. The plan is private to a different person, or a person deleted it.
These results can’t be displayed here.	The chat cannot draw the results. Select Open in Media Forecaster to read them on the plan page.

A word in braces stands for a value from your account or your plan.

Prescient AI: the guides and the concepts of the product area.
Build the recommended plan: the steps to build and run the plan.
How Media Forecaster builds a plan: the stages of a plan.