> ## Documentation index
> Fetch the complete documentation index at: https://docs.prescientai.com/llms.txt
> Use this file to discover all available pages before exploring further. Add `.md` to any page URL to get that page as Markdown.

# Visuals in an answer

> Reference for the charts, tables, Base and Halo views, saturation curves, and plan results that Prescient AI can put in an answer, with their controls and limits.

This page lists the kinds of visual that an answer in the chat can contain, with their controls and their limits. Prescient AI selects the visual that fits the question.

## Kinds of visual

| Visual             | What it shows                                                                                                                                                                                |
| ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Chart              | A bar chart, a horizontal bar chart, a stacked bar chart, or a line chart.                                                                                                                   |
| Table              | A table with 10 rows on each page.                                                                                                                                                           |
| Base and Halo view | The Base and Halo of each channel, in the form that the Attribution page uses. You cannot change the view in the chat.                                                                       |
| Saturation curve   | The saturation curve of one channel, tactic, or campaign, with two switches and four tiles of figures.                                                                                       |
| Plan results       | A card that sums up one Media Forecaster plan: a headline, two or three figures, the largest moves of budget, and next steps. The **Media Breakdown** table of the plan opens from the card. |
| Plan proposal      | A plan that you can change and run in the chat.                                                                                                                                              |

A Base and Halo view and a saturation curve use the same components as the Attribution page. The full breakdown of plan results is the **Media Breakdown** table of Media Forecaster. For the meaning of their figures, see [Base and Halo flows](https://docs.prescientai.com/reference/attribution/base-and-halo-flows), [Explore a spend scenario](https://docs.prescientai.com/attribution/explore-a-spend-scenario), and [Read plan results](https://docs.prescientai.com/media-forecaster/read-plan-results).

## Saturation curve

A saturation curve in the chat has two switches above the chart and four tiles below it.

### Switches

| Switch                | What it does                                                                                                    |
| --------------------- | --------------------------------------------------------------------------------------------------------------- |
| **Seasonal Forecast** | Shows or hides the forward curve. On by default. The switch is not available when the row has no forward curve. |
| **{efficiency}**      | Shows or hides the efficiency metric on the chart. On by default.                                               |

A word in braces stands for a value from your account or your plan.

### Tiles

| Tile                              | What it shows                                          |
| --------------------------------- | ------------------------------------------------------ |
| **Current spend / {period}**      | The spend of the row for each day or week.             |
| **{efficiency} at current spend** | The efficiency metric of the row at its current spend. |
| **Marginal {efficiency}**         | The modeled result of the next unit of spend.          |
| **Model confidence**              | The confidence of the model for this row.              |

A word in braces stands for a value from your account or your plan.

## Plan results

Plan results in the chat are one card that sums up one Media Forecaster plan. The card has these parts, from top to bottom.

| Part                      | What it shows                                                                                                                                                                               |
| ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Header                    | The name of the plan, its settings or its dates, and the word **Ready**.                                                                                                                    |
| Headline                  | One figure and one line. For a plan with a target, the figure that the plan reaches and the target. For other plans, the change in the modeled outcome against the baseline, and the spend. |
| Figures                   | The modeled outcome, the efficiency metric when the goal has one, and **Spend**. Each tile gives the optimized value and the baseline.                                                      |
| So far                    | Shows only after the plan has actual spend or outcome. The line gives the spend and the modeled outcome to date against the plan to date.                                                   |
| **Where the money moves** | The largest increases of budget and the largest decrease.                                                                                                                                   |
| **What to do**            | Next steps that the product writes from the figures of the plan. When the plan does not reach its target, the heading reads **What to try**.                                                |

Each modeled figure on the card has **MMM** in its name. The product writes the headline and the next steps from the figures of the plan.

| Button                       | What it does                                                                                                                                   |
| ---------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| **Save & track**             | Opens the dialog that saves the chat as a project and tracks the plan to its goal.                                                             |
| **Open in Media Forecaster** | Opens the page of the plan in Media Forecaster.                                                                                                |
| **Build this plan**          | Opens the New plan form of Media Forecaster with the settings of the recommendation filled in. The button does not build the plan in the chat. |
| **See full breakdown**       | Shows the **Media Breakdown** table of the plan below the card. The button then reads **Hide full breakdown**.                                 |

The badge **Daily recommendation** marks the plan of the day. That plan has a **Build this plan** button and no **Save & track** button, because a recommendation has no goal to track. This **Build this plan** button opens the New plan form of Media Forecaster with the settings of the recommendation filled in. It does not build the plan in the chat. See [Create and run a plan](https://docs.prescientai.com/media-forecaster/create-a-plan).

If the modeled outcome of a plan is out of range, the headline gives the recommended spend only, and a note shows below it.

| Note              | Text in the product                                                   |
| ----------------- | --------------------------------------------------------------------- |
| Out of range note | Re-run the plan; if it recurs, contact your Customer Success Manager. |

## Limits

| Limit                            | Value                                                                                                                                            |
| -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| Series in a chart                | 5                                                                                                                                                |
| Points in a chart                | 120                                                                                                                                              |
| Columns in a table               | 8                                                                                                                                                |
| Rows in a table                  | 120, with 10 rows on each page                                                                                                                   |
| Channels in a Base and Halo view | 50                                                                                                                                               |
| Campaigns in plan results        | A large plan shows its channels and tactics in the chat. The campaigns of that plan are in Media Forecaster.                                     |
| Moves in plan results            | Up to 3 increases and 1 decrease. The card names tactics when the plan has them, and channels when it does not. The full breakdown has each row. |
| Next steps in plan results       | Up to 4. The product writes them from the figures of the plan.                                                                                   |

A visual that has more data than a limit shows the data up to the limit.

## Related

- [Prescient AI](https://docs.prescientai.com/prescient-ai): the guides and the concepts of the product area.
- [Ask a question](https://docs.prescientai.com/prescient-ai/ask-a-question): the steps to ask for a visual.
- [Explore a spend scenario](https://docs.prescientai.com/attribution/explore-a-spend-scenario): the saturation curve in Attribution.
- [Read plan results](https://docs.prescientai.com/media-forecaster/read-plan-results): the plan results in Media Forecaster.
