Attribution reference
Attribution Over Time options
Reference for the Attribution Over Time chart, with each chart mode, granularity, chart type, control, and rule.
This page lists the options of the Attribution Over Time section. For the metrics that the chart can show, see Metrics and summary cards.
Chart modes
Section titled “Chart modes”| Mode | What it shows |
|---|---|
| Breakdown | Shows one metric divided into parts. This mode is the default. |
| Compare | Shows two metrics on one chart. |
Chart granularity
Section titled “Chart granularity”| Granularity | Availability |
|---|---|
| Day | Available when all selected models are daily. |
| Week | |
| Month | |
| Quarter | |
| Year |
Chart types
Section titled “Chart types”| Type | What it shows |
|---|---|
| Stacked | A stacked area chart. This type is the default. |
| Line | One line for each part. |
Chart controls
Section titled “Chart controls”| Control | What it does |
|---|---|
| Breakdown by | Selects the parts of the chart: Channel, Tactic, or Revenue Source. The options depend on the metric. |
| Primary | The lead-in to the two metric menus of Compare mode. The first menu sets the first metric, and the menu after vs sets the second. A metric that one menu holds is not available in the other. |
| Value option | What it shows |
|---|---|
| Absolute | Shows each part as a value. |
| % of Total | Shows each part as a share of the total. The option is not available for a ratio metric. |
Export menu
Section titled “Export menu”| Item | What the file contains |
|---|---|
| Export by Channel | A CSV of the selected metric with one row for each channel. |
| Export by Tactic | A CSV of the selected metric with one row for each tactic. |
| Export by Revenue Source | A CSV of the selected metric with one row for each revenue source. |
Reported revenue switch
Section titled “Reported revenue switch”| Switch | What it does |
|---|---|
| Include subscription & wholesale | Adds subscription revenue and wholesale revenue to reported revenue. Off by default. |
Chart rules
Section titled “Chart rules”| Rule | Value |
|---|---|
| Default view | The chart opens in Breakdown mode on the modeled outcome, as a stacked chart by channel. |
| Default metrics in Compare mode | Spend and the modeled outcome. |
| Finest granularity | Day when all selected models are daily. Week when one or more selected models are weekly. |
| Metrics not in the chart | Impressions, Clicks, CPM, and CPC are table metrics only. The chart has a reported metric for each target of your account. |
| Export content | The export contains only the metric that is selected on screen. The menu lists only the divisions that the metric supports. |
Messages
Section titled “Messages”| Message | When it shows |
|---|---|
| Switch to Breakdown mode to export a channel, tactic, or revenue-source split. | Tooltip of the Export button while the chart is in Compare mode. |
| Select a metric to export. | Tooltip of the Export button when no metric is selected. |
| This metric doesn't break down by channel, tactic, or revenue source. | Tooltip of the Export button for a metric that has no parts. |
| Couldn't export the CSV. Please try again. | The export did not complete. |
The chart itself has these messages.
| Message | When it shows |
|---|---|
| % of Total isn’t meaningful for ratio metrics | Tooltip of % of Total when the selected metric is a ratio. |
| No data available for this period | The chart has no data for the selected period and filters. |
| Couldn’t load this chart. | The chart did not load. A retry button shows with the message. |
Related
Section titled “Related”- Attribution: the guides and the concepts of the product area.
- Compare two periods: the steps to read the chart with a comparison.
- Export Attribution data: the steps to export the chart.
- Modeled and reported figures: why reported revenue leaves out some revenue.