Overview reference

This page lists the parts of the Model Center overview, from the page header down to the model cards.

The capture shows the six summary cards of the overview.

(opens a larger view)

The six summary cards of the Model Center overview

In a label on this page, a word in braces is a value from the account. The target is the outcome that the model measures, for example revenue. The efficiency is the efficiency metric of the target, for example ROAS.

Page header

The page header has two selectors. The target selector has the placeholder Target type and lists the targets of the models of the workspace. The period selector lists the periods in the tables that follow.

Periods

The period selector shows days when the models are daily, and weeks when one or more of the models on the page are weekly.

Period, daily models	Period
Last 365 days	The default period.
Last 180 days	The last 180 days.
Last 90 days	The last 90 days.

Period, weekly models	Period
Last 52 weeks	The longest period for weekly models.
Last 24 weeks	The last 24 weeks.
Last 12 weeks	The last 12 weeks.

Rule	Value
Default period	365 days. When the stored period is not available for the models on the page, the page uses the first option of the list.
End of the period	The period ends on the day before today.
Daily or weekly periods	The overview shows the weekly periods when one or more of the models on the page are weekly. A detail page shows the weekly periods when its model is weekly.
Stored selections	Model Center keeps your target, period, and tab for each workspace in the browser.

Summary strip

The summary strip covers the models of the selected target for the selected period.

Tile	What it shows
Active Models	The number of models that serve the selected target.
Avg Accuracy	The mean Model Accuracy of the models that have a Default config.
Total {target}	The total of the reported values for the selected period.
Total Modeled	The total of the modeled values for the selected period.
Spend	The total media spend for the selected period.
Overall {efficiency}	The efficiency of the selected target for the period. The metric depends on the target, for example ROAS or CAC.

A word in braces stands for a value from your account or your plan.

Tooltips of the summary tiles

The table gives the text that the product shows when the pointer is over a tile.

Tile	Tooltip
Active Models	Serving models for the selected target.
Avg Accuracy	Mean Model Accuracy (0–100) across models that have a default config; a target without one is excluded. Higher is better.
Total {target}	Total observed (reported) actuals across the selected date range.
Total Modeled	Total modeled (predicted) value across the selected date range.
Spend	Total media spend over the selected date range.
Overall {efficiency}, revenue target	Observed revenue ÷ spend (ROAS), both over the selected date range.
Overall {efficiency}, other targets	Spend ÷ observed target, both over the selected date range.

A word in braces stands for a value from your account or your plan.

Model cards

Rule	Detail
Cards	One card for each target of a channel. The card shows the Default config of the target. When the target has no Default config, the card shows the first config.
Order of cards	By channel name.
Avg Accuracy	A target without a Default config is not in the average.
Spend and Channels	Spend and Channels cover the full workspace. The values are the same on each card and in the summary strip.

Fields of a card

Field	What it shows
Model Accuracy	The fit of the model for the selected period, from 0 to 100, with 1 decimal. It is the same figure as MMM Fit in the Current Fit view of the detail page. A dash shows when no score exists.
Modeled {target}	The total that the model predicted for the selected period.
Observed {target}	The total that your sources reported for the selected period.
Spend	The total media spend of all channels for the selected period.
Channels	The number of media channels for the selected period.
Granularity:	Daily or Weekly. The time unit of the data of the model.
Updates:	Daily or Weekly. The card shows the same value as Granularity:.
Modeled through: {date}	The last date that the model has results for. A dash shows when the model has no results.

A word in braces stands for a value from your account or your plan.

The top row of a card shows the channel name, a segment badge, E-Commerce or Retail, and the number of configs of the model.

Rule	Value
Chart lines	The solid line is the reported value. The dashed green line is the modeled value. The card chart has no legend.
Hidden targets	The overview does not show a target when each of its configs is skipped and none has a modeled date.

Tooltips of a card

The table gives the words of the product. A card shows the same value after Updates: as after Granularity:, and the value is not a retraining schedule. The Modeled through date shows how current a model is.

Field	Tooltip
Model Accuracy	An estimate of how accurately this model forecasts future performance, learned from your historical data. Higher is better, on a 0 to 100 scale.
Spend	Total media spend across all channels over the selected date range.
Channels	Number of media channels with activity over the selected date range.
Granularity:	How your data is grouped into time buckets (daily or weekly). This is not how often the model updates.
Updates:	How often this model is retrained and refreshed with new data.

Colors of the score

Color	Score	When it shows
Green	70 or more	The score is 70 or more.
Orange	60 to less than 70	The score is 60 or more and less than 70.
Red	Less than 60	The score is less than 60.

Empty states

The overview shows one of the first two messages when the workspace or the selected target has no models. A card shows one of the other messages when the card cannot draw a chart.

Message	Text under the message
No models yet	Your models appear here once your Prescient team has built them.
No models for this target	Try another target type above.
Not enough history to chart	This model has fewer than two data points in the selected period. Try a longer date range.
No fit data for this period	This model has modeled data through {date}, but none of it falls in the selected date range. Try a longer date range.
No modeled data yet	This model hasn't produced any modeled output yet, so there is nothing to chart.

A word in braces stands for a value from your account or your plan.

Related

• Model Center: the guides and the concepts of the product area.
• Check how accurate a model is: the steps to read the scores.
• Find how current a model is: the steps to read Modeled through.
• Accuracy and fit: what each score measures.