Attribution reference
Filters and views
Reference for the Attribution Filters menu and Views menu, with each filter mode, campaign rule field, menu item, and limit.
This page lists the options of the Filters menu and the Views menu of the Attribution page. For the other controls of the filter bar, see Page controls.
Filters
Section titled “Filters”Sections of the Filters menu
Section titled “Sections of the Filters menu”| Section | What it holds |
|---|---|
| Channels | A checklist of the channels in your data. All channels are selected by default. |
| Tactics | A checklist of tactics, with Include and Exclude modes. |
| Campaign rules | Rules that keep campaigns by name, by ID, or by the value of a metric. |
Tactic filter modes
Section titled “Tactic filter modes”| Mode | What it does |
|---|---|
| Include | Keeps only the tactics that you select. |
| Exclude | Removes the tactics that you select. |
Campaign rule fields
Section titled “Campaign rule fields”| Field | Conditions |
|---|---|
| Name | Matches the campaign name. The conditions are contains, doesn’t contain, and starts with. |
| ID | Matches the campaign ID. The conditions are is any of and is none of. Commas or spaces separate the IDs. |
| A metric | Matches the value of a metric from the table. The conditions are greater than, less than, and equal to, shown as symbols. |
| Rule | Value |
|---|---|
| Scope | Each filter applies to the summary cards, the chart, the table, and the flows. |
| Metric rules | A metric rule accepts a number. One metric can have each condition one time. |
| Active filter chips | Each active tactic filter, campaign rule, and metric rule shows as a chip under the filter bar. Each chip has a remove button. |
Views menu items
Section titled “Views menu items”| Item | What it does |
|---|---|
| Save view | Saves your changes to the applied view. The item is available only while the button shows (edited). |
| Save as new view… | Opens the Save view dialog. |
| Exit view | Stops the use of the applied view. The page returns to the columns and filters that it had before the view. |
| Rule | Value |
|---|---|
| Saved content | A view saves the table columns, the column order, the column widths, and the active filters: target, models, channels, tactics, campaign rules, and metric rules. |
| Not saved | A view does not save the date range, the comparison period, or the configuration that is selected for a model. |
| Target | A view belongs to one target. The Views menu lists only the views of the selected target. A change of target exits the applied view. |
| Default visibility | A new view is private. |
| Who can change a view | Only the owner of a view can save changes to the view, change its visibility, or delete the view. |
Messages
Section titled “Messages”The Filters menu has these messages.
| Message | When it shows |
|---|---|
| Enter a number. | A metric rule has a value that is not a number. |
| That metric already has this condition. | A second rule has the same metric and the same condition as a rule that exists. |
| Enter a value. | A name rule or an ID rule has no value. |
The Views menu and the Save view dialog have these messages. The delete confirmation for a shared view states that the view is removed for each person in your workspace.
| Message | When it shows |
|---|---|
| No saved views yet | The Views menu has no views for the selected target. |
| View name is required. | The Save view dialog has no name. |
| You already have a view with that name. | The name in the Save view dialog is the name of one of your views. |
| This can't be undone. | The delete confirmation for a private view. |
| Couldn't save this view. | The product did not save the view. |
| Couldn't delete this view. | The product did not delete the view. |
| View not found, or it isn't yours to edit. | The view does not exist any more, or a different person owns the view. |
Related
Section titled “Related”- Attribution: the guides and the concepts of the product area.
- Choose what the page shows: the steps to filter the page.
- Save and share a view: the steps for a saved view.