> ## Documentation index
> Fetch the complete documentation index at: https://docs.prescientai.com/llms.txt
> Use this file to discover all available pages before exploring further. Add `.md` to any page URL to get that page as Markdown.

# Attribution Over Time options

> Reference for the Attribution Over Time chart, with each chart mode, granularity, chart type, control, and rule.

This page lists the options of the **Attribution Over Time** section. For the metrics that the chart can show, see [Metrics and summary cards](https://docs.prescientai.com/reference/attribution/metrics).

## Chart modes

| Mode          | What it shows                                                  |
| ------------- | -------------------------------------------------------------- |
| **Breakdown** | Shows one metric divided into parts. This mode is the default. |
| **Compare**   | Shows two metrics on one chart.                                |

## Chart granularity

| Granularity | Availability                                  |
| ----------- | --------------------------------------------- |
| **Day**     | Available when all selected models are daily. |
| **Week**    |                                               |
| **Month**   |                                               |
| **Quarter** |                                               |
| **Year**    |                                               |

## Chart types

| Type        | What it shows                                   |
| ----------- | ----------------------------------------------- |
| **Stacked** | A stacked area chart. This type is the default. |
| **Line**    | One line for each part.                         |

## Chart controls

| Control          | What it does                                                                                                                                                                                          |
| ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Breakdown by** | Selects the parts of the chart: **Channel**, **Tactic**, or **Revenue Source**. The options depend on the metric.                                                                                     |
| **Primary**      | The lead-in to the two metric menus of **Compare** mode. The first menu sets the first metric, and the menu after **vs** sets the second. A metric that one menu holds is not available in the other. |

| Value option   | What it shows                                                                            |
| -------------- | ---------------------------------------------------------------------------------------- |
| **Absolute**   | Shows each part as a value.                                                              |
| **% of Total** | Shows each part as a share of the total. The option is not available for a ratio metric. |

## Export menu

| Item                         | What the file contains                                             |
| ---------------------------- | ------------------------------------------------------------------ |
| **Export by Channel**        | A CSV of the selected metric with one row for each channel.        |
| **Export by Tactic**         | A CSV of the selected metric with one row for each tactic.         |
| **Export by Revenue Source** | A CSV of the selected metric with one row for each revenue source. |

## Reported revenue switch

| Switch                               | What it does                                                                         |
| ------------------------------------ | ------------------------------------------------------------------------------------ |
| **Include subscription & wholesale** | Adds subscription revenue and wholesale revenue to reported revenue. Off by default. |

## Chart rules

| Rule                            | Value                                                                                                                                      |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| Default view                    | The chart opens in **Breakdown** mode on the modeled outcome, as a stacked chart by channel.                                               |
| Default metrics in Compare mode | **Spend** and the modeled outcome.                                                                                                         |
| Finest granularity              | Day when all selected models are daily. Week when one or more selected models are weekly.                                                  |
| Metrics not in the chart        | **Impressions**, **Clicks**, **CPM**, and **CPC** are table metrics only. The chart has a reported metric for each target of your account. |
| Export content                  | The export contains only the metric that is selected on screen. The menu lists only the divisions that the metric supports.                |

## Messages

| Message                                                                            | When it shows                                                            |
| ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------ |
| **Switch to Breakdown mode to export a channel, tactic, or revenue-source split.** | Tooltip of the **Export** button while the chart is in **Compare** mode. |
| **Select a metric to export.**                                                     | Tooltip of the **Export** button when no metric is selected.             |
| **This metric doesn't break down by channel, tactic, or revenue source.**          | Tooltip of the **Export** button for a metric that has no parts.         |
| **Couldn't export the CSV. Please try again.**                                     | The export did not complete.                                             |

The chart itself has these messages.

| Message                                           | When it shows                                                  |
| ------------------------------------------------- | -------------------------------------------------------------- |
| **% of Total isn’t meaningful for ratio metrics** | Tooltip of **% of Total** when the selected metric is a ratio. |
| **No data available for this period**             | The chart has no data for the selected period and filters.     |
| **Couldn’t load this chart.**                     | The chart did not load. A retry button shows with the message. |

## Related

- [Attribution](https://docs.prescientai.com/attribution): the guides and the concepts of the product area.
- [Compare two periods](https://docs.prescientai.com/attribution/compare-two-periods): the steps to read the chart with a comparison.
- [Export Attribution data](https://docs.prescientai.com/attribution/export-attribution-data): the steps to export the chart.
- [Modeled and reported figures](https://docs.prescientai.com/attribution/modeled-and-reported-figures): why reported revenue leaves out some revenue.
