> ## Documentation index > Fetch the complete documentation index at: https://docs.prescientai.com/llms.txt > Use this file to discover all available pages before exploring further. Add `.md` to any page URL to get that page as Markdown. # Tactics reference > Reference for the Tactics tab of Data Center, with each control and column, the rules for labels and custom tactics, and the built-in tactics. This page lists the parts of the **Tactics** tab of Data Center. The tab lists the advertising campaigns of the workspace and the tactic of each campaign. Attribution uses the tactic to group campaigns on the **Tactics** tab of the **Performance Table**. See [Compare channels, tactics, and campaigns](https://docs.prescientai.com/attribution/compare-channels-tactics-and-campaigns). ## Toolbar | Filter | What it shows | | ------------- | ---------------------------------------- | | **All** | Shows each campaign. | | **Labeled** | Shows the campaigns that have a tactic. | | **Unlabeled** | Shows the campaigns that have no tactic. | | Button | What it does | | --------------------- | ------------------------------------------------------------------------ | | **Filters** | Opens the filters for **Channel** and **Campaign Name**. | | **Manage tactics** | Opens the **Manage tactics** dialog. The button shows only for an Admin. | | **Discard** | Drops the staged changes. | | **Save ({N})** | Saves the staged changes. The number is the count of changed campaigns. | | **Apply to selected** | Stages the tactic for each selected campaign. | | **Clear selection** | Clears the selected rows. | A word in braces stands for a value from your account or your plan. ## Columns | Column | What it shows | | ----------------- | --------------------------------------------------------------------------------------- | | **Channel** | The advertising channel of the campaign. | | **Campaign ID** | The ID of the campaign in its ad platform. | | **Campaign Name** | The name of the campaign. | | **Spend (30d)** | The spend of the campaign in the last 30 days. The table starts with the highest spend. | | **Tactic** | The tactic of the campaign. A campaign with no tactic shows **Not set**. | ## Campaign Name conditions The **Filters** button opens a filter for **Channel** and a set of rules for **Campaign Name**. | Condition | What it keeps | | -------------------- | -------------------------------------------------------------------- | | **Contains** | Keeps the campaigns whose name has the text that you type. | | **Does not contain** | Keeps the campaigns whose name does not have the text that you type. | ## Rules | Subject | Rule | | ---------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | View that opens | The tab opens on **Labeled** when one campaign or more has a tactic. Then the campaigns with no tactic do not show until you select **All** or **Unlabeled**. With no labeled campaign, the tab opens on **All**. | | Campaigns in the table | Only advertising campaigns can take a tactic. | | Spend window | **Spend (30d)** is the spend of the last 30 days. | | Page size | The table shows 100 campaigns on each page. | | Select all | The checkbox in the header selects each campaign that matches the search and the filters, on each page. | | Remove a label | To remove the tactic of a campaign, select the same tactic in the picker again. | | Staged changes | A change is staged until you select **Save ({N})**. The browser asks before you leave the tab with staged changes. | | Campaign Name rules | Each rule that you add must match. The rules combine with AND. | | Tactic name | The name of a custom tactic has 2 characters or more, with one letter or number or more. | | Built-in tactics | You cannot rename or delete a built-in tactic. A built-in tactic has the **Default** badge and no rename or delete control. | | Delete a custom tactic | You can delete a custom tactic only while no campaign has the tactic. | | Who can label | An Admin and a Viewer can each label campaigns and save the labels. | | Who can manage tactics | Only an Admin can add, rename, or delete a custom tactic. | A word in braces stands for a value from your account or your plan. ## Messages For each message of the tab, see [Messages](https://docs.prescientai.com/reference/data-center/messages#tactics-tab). ## Built-in tactics Each built-in tactic has the badge **Default** in the **Manage tactics** dialog. The dialog has the field **New tactic name…** and the **Add** button for a custom tactic. | Tactic | | ------------------------------ | | **Prospecting** | | **Retargeting** | | **Retention** | | **ASC** | | **Non Brand Search** | | **Brand Search** | | **Non Brand Shopping** | | **Brand Shopping** | | **PMAX** | | **Video** | | **Display - Prospecting** | | **Display - Retargeting** | | **Affiliate - Content** | | **Affiliate - Coupon** | | **CTV - Retargeting** | | **CTV - Retention** | | **CTV - Prospecting** | | **Influencer** | | **Audio** | | **Linear** | | **Retail Store** | | **Awareness** | | **Bottom of Funnel** | | **Middle of Funnel** | | **Top of Funnel** | | **Consideration** | | **Conversion** | | **Affiliate - PPC** | | **Affiliate - Media** | | **Affiliate - Closed** | | **Affiliate - Merchant** | | **BAU** | | **Promotional** | | **Demand Gen** | | **MSAN** | | **YouTube** | | **View Content** | | **Non Brand Search Generic** | | **Non Brand Search Blog** | | **Non Brand Search Affiliate** | > **The list of a workspace can differ:** An Admin can add custom tactics, so the picker of a workspace can show more tactics than this list. The built-in list can also change. ## Related - [Data Center](https://docs.prescientai.com/data-center): the guides and the concepts of the product area. - [Label campaigns with tactics](https://docs.prescientai.com/data-center/label-campaigns-with-tactics): the steps to label campaigns and to add a custom tactic. - [Compare channels, tactics, and campaigns](https://docs.prescientai.com/attribution/compare-channels-tactics-and-campaigns): the tactic level in Attribution.